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Phillips Soda Works
My Role
Branding Designer
Design Focus
• The challenge was to create a fun and eye-catching identity while keeping the system adaptable across packaging, labels, and promotional materials.
Process
• Refined color palettes and typography to emphasize freshness and approachability
• Designed packaging concepts that balance bold graphics with clear product hierarchy
• Focused on creating a brand that feels energetic, modern, and shelf-ready
Outcome
The final rebrand presents a vibrant and cohesive identity that appeals to a younger demographic while remaining commercially viable.
Phillips Soda Works is a beverage brand known for playful flavors and a youthful audience.
This project reimagines the brand identity with a bold, contemporary visual system.
