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Vancouver Jazz Festival
My Role
Branding and visual designer responsible for concept development, typography, layout systems, and cross-platform applications.
Design Focus
• Expressing jazz through abstraction rather than literal imagery
• Building a strong typographic voice that feels energetic and contemporary
• Ensuring consistency across posters, brochures, and web layouts
Process
• Explored multiple visual directions through moodboards and typography tests
• Developed a custom wordmark and refined letterforms through iteration
• Built a modular layout system adaptable to different formats
• Applied the system across key festival touchpoints
Outcome
The final identity delivers a recognizable and dynamic visual system that balances expressive design with functional clarity across print and digital media.
A contemporary branding system for the Vancouver Jazz Festival, designed to translate the rhythm and energy of jazz into a bold, flexible visual identity across digital platforms.
